MCW Magazine Media Kit
Editorial Profile
Issue and Space Closing Dates
Advertising Rates
Mechanical Requirements
Ad Dimensions
Mailing Instructions
Advertising Terms & Conditions
Insertion Order
- back to top -
Editorial Profile
Messenger Courier World Magazine is the official magazine of the Messenger Courier Association of the Americas (MCAA), the international trade association representing companies performing messenger, courier, and delivery services by both ground and air, of shipments generally requiring expedited handling. Published quarterly, the magazine contains timely news, columns and feature articles essential to industry executives and purchasing decision-makers. The magazine is circulated to over 500 messenger, courier and delivery firms, as well as air carriers and messenger courier industry service and/or product suppliers.
Issue and Space Closing Dates
Issue |
Closes <for editorial or ads?> |
Copy due <for editorial or ads?> |
Mailed (approximate) |
SPRING |
|
|
March 15 pre-convention |
SUMMER |
March 15 |
April 1 |
May 1 - convention |
FALL |
July 15 |
August 1 |
September 1 |
WINTER |
October 15 |
November 1 |
December 1 |
- back to top -
Advertising Rates *
Ad Size |
MCAA Member Rates |
Non-Member Rates |
Frequency |
Frequency |
1x |
4x |
1x |
4x |
Full Page - 4 color |
$1,425 |
$1,275 |
$1,710 |
$1,530 |
Full Page - B&W |
$950 |
$850 |
$1,140 |
$1,020 |
1/2 Page - 4 color |
$950 |
$850 |
$1,140 |
$1,020 |
1/2 Page - B&W |
$625 |
$525 |
$750 |
$630 |
1/3 Page - 4 color |
$800 |
$700 |
$960 |
$840 |
1/3 Page - B&W |
$400 |
$300 |
$480 |
$360 |
1/4 Page - 4 color |
$725 |
$625 |
$870 |
$750 |
1/4 Page - B&W |
$425 |
$325 |
$510 |
$390 |
1/6 Page - 4 color |
$600 |
$575 |
$720 |
$690 |
1/6 Page - B&W |
$325 |
$275 |
$390 |
$330 |
* All rates are net
Classifieds:
Minimum charge = $20 for 6 lines.
$8 each additional line.
Bleeds: No additional charge for (full-page) bleeds.
Inside Front and Back Cover Premiums: Add 15% to full-page space cost.
Graphic Art Services: Ad design, layout, typesetting, halftones, strip-ins, color separations, and paste-up: Actual production cost(s) billable to advertiser. Charges for changes to original layout and copy will be based on current composition rates. Please call for estimate.
- back to top -
Mechanical Requirements
- Right-reading negatives, emulsion side down preferred, with a matchprint or blueline proof (B/W only).
- Printed sheet-fed offset. Halftone screens should not exceed 133 lines.
- All issues are saddle-stitched bound.
- Trim size is 8.5 x 11 inches.
If providing files electronically:
- Provide PC formatted zip disks (100 MB) or a floppy. Files sent via e-mail must be zipped.
- Ads created in Quark, PhotoShop, Illustrator or Corel in 4-color process only.
- Saved as an EPS or TIF.
- Supply all fonts and original files needed for output.
- A hard copy of the ad must also be provided for reference.
Ad Dimensions (In inches)
Full Page |
7.5 x 10 |
- |
- |
Full Page Bleed |
8.75 x 11.25 |
- |
- |
- |
Horizontal |
Vertical |
Corner |
1/2 Page |
7.5 x 5 |
3.625 x 9.75 |
- |
1/3 Page |
7.5 x 3.25 |
2.365 x 9.75 |
4.875 x 4.75 |
1/4 Page |
4.875 x 3.625 |
1.725 x 9.75 |
4.875 x 3.75 |
1/6 Page |
4.875 x 2.365 |
2.365 x 4.875 |
- |
- back to top -
Mailing Instructions
Send all advertising insertion orders and ad materials to:
Bob DeCaprio
Messenger Courier Association of the Americas
1156 Fifteenth Street N.W., Suite 900
Washington, D.C. 20005
T: 202-785-3298
F: 202-223-9741
E: bdecaprio@kellencompany.com
- back to top -
Advertising Terms & Conditions
Rates are subject to change without notice.
The publisher reserves the right to refuse any advertisement at any time which does not meet its standards. Any advertising copy that might be mistaken as an article, commentary or other non-advertising material must be clearly marked “advertisement.”
The publisher shall be under no liability for its failure - for any cause - to insert an advertisement. The publisher is not responsible for errors, omissions and format changes or reflow submitted on film or disk.
Multiple-run rates apply to ads run in a continuous, one-year period. Frequency must be ordered with first insertion. Advertisers will be short rated if, within a 12-month period from the date of their first insertions, they have not used the amount of space upon which their billings have been based.
All ads accepted and published in the Messenger Courier World assume that the advertiser and/or agency is authorized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of ads for publication, the advertiser and/or agency, jointly and severally, indemnify and save the publisher harmless from and against any loss or expense resulting from claims or suits based upon the content of ads - including without limitation claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement - including any and all costs associated with defending against such claims.
Neither the advertiser nor its agency may cancel insertion orders for advertising after the closing date.
- back to top -
Insertion Order
To reserve ad space in Messenger Courier World, print the attached insertion order and fax or mail your completed order form to MCAA (see Mailing Instructions below).
MCW Insertion Order (pdf)
- back to top - |