Preliminary Meeting Agenda
| Monday, October 20 | |
|---|---|
| 8:00 am–11:30 am | NTLA and MCAA Board meetings |
| 12:30 pm–6:30 pm | Carrie Ehlers Memorial Golf Tournament |
| 8:00 pm–10:00 pm | Opening Reception |
| Tuesday, October 21 | |
| 7:30 am–8:30 am | Breakfast |
| 8:30 am–9:30 am | Economic & Political Outlook An economist/analyst will review the likely economic and political environment over the next 12-24 months, identifying the implications of tight credit, stagflation and potential re-regulation on shippers and carriers. |
| 9:30 am–10:00 am | Break |
| 10:00 am–11:00 am | Financial Services: Post-Meltdown Impacts As the market digests the housing bubble and securitization crisis, a path forward is emerging. We will discuss the emerging model and review how it will speed or slow current trends in bank transportation. |
| 11:00 am–11:15 am | Break |
| 11:15 am–12:15 pm | Techno-Marketing – E-Marketing Strategies that Every Entrepreneur Can & SHOULD Utilize The sales and marketing game has changed, and there are new tools and new rules. Ms. Sitzer will provide an overview, in plain English, covering the solutions that are available today, and how best to implement them. The focus of the discussion will center on “Drip Marketing” and how this technique is the most cost effective with the highest rate of return, a powerful and easy to implement solution that can dramatically increase current customer value and drive in new business. All attendees will be given access to download an in-depth HOW TO guide after the presentation. |
| 12:15 pm–1:15 pm | Lunch |
| 1:15 pm–2:15 pm | Government and Legal Affairs Update MCAA is closely watching the approaching state and federal elections to determine the impact of their outcomes. The same day delivery industry needs to stand ready to educate new policymakers before they develop their own perceptions. Learn what MCAA is doing to make the March 5, 2009 Independent Contractor Summit and lobby Day in Washington a success. In addition, an industry expert will discuss what to do before during and after you receive notice of an audit. An update from a transportation lawyer on critical legal cases and pending transportation legislation that could impact your business model will also be provided. |
| 2:15 pm–2:30 pm | Break |
| 2:30 pm–3:30 pm | Shipper Roundtables New for shippers in 2008: Shipper Roundtables! We've heard for years that one of the benefits of the Roundtable for shippers is the opportunity to see all of their carriers in a single place. This year, we're giving shippers the opportunity to hold meetings with their entire carrier network during the Roundtable! Want to get updates on your major shipper’s fuel programs, reporting requirements, or strategic opportunities? Get more information on major shippers’ service requirements? Then you don’t want to miss our shipper roundtable. |
| 3:30 pm–5:00 pm | Exhibit Hall Remains Open |
| 7:00 pm–11:00 pm | Offsite Reception – Stillwell House |
| Wednesday, October 22 | |
| 7:30 am–8:30 am | Breakfast |
| 8:30 am–10:30 am | Coaching Companies with Jack Daly Jack Daly believes that success is by design, not chance. The key ingredient to increasing profits is enhanced sales management and implementing field proven strategies for productivity improvement. Your sales force is only as good as your sales leadership and the health of your long-tem client relationships. Jack’s program is designed to make positive results happen through more profitable selling. The emphasis is on street-tested (not theory) sales management techniques that are immediately implementable and produce enhanced profitability. When combined with sales techniques proven to build and nurture relationship selling you are rewarded with repeat, longer term clients and, therefore, reduced sales and marketing costs. |
| 10:30 am–11:00 am | Break |
| 11:00 am–noon | INBOUND Marketing – Having Business Show Up on Your Doorstep We all know about marketing, which is an outward push to get your company in front of people who you can best serve as customers. Did you know that you can have targeted prospects show up on your doorstep? Ex: You write a white paper on a topic that is relevant to your industry – and frame it in a way that is relevant to other industries – your potential customer base – how do you get it out there? Social networking is the single least expensive way to generate PR for you and your company! Learn how to bring them to you using the powerful tools of social networking, information distribution and yes, entertaining and educational videos on a shoe-string budget! Is Linked-In, Facebook, Blogs, White Papers, Twitter, Squidoo, for you? Ms. Sitzer will explain the tools and techniques that you can easily implement and all attendees will be given access to download a more in-depth HOW TO guide after the presentation. |
| Noon–1:00 pm | Lunch |
| 1:00 pm–2:00 pm | Pharma Supply Chain: Preparing for Higher Risk Historical data bears out the direct relationship between economic downturns and higher crime. Security and risk management from the pharmaceutical supply chain, law enforcement, regulatory agencies and industry associations will discuss how to mitigate increased risk. |
| 2:00 pm–2:15 pm | Break |
| 2:15 pm–4:00 pm | Pharma II Continuation of Pharma panel |
| 4:00 pm | Adjournment and Exhibit Hall Closes |
| 5:00 pm–7:30 pm | Reception |
| Thursday, October 23 | |
| 8:00 am–9:00 am | Breakfast |
| 9:00 am–5:00 pm | NTLA Certification Training Course: Standards Are The Focus. Certification Is the Proof. Agenda (doc) | Certification Process (pdf) NTLA Standards are a unique industry achievement developed and maintained through involvement from the entire supply chain – Banking Companies, Pharmaceutical Manufacturers, Shippers, Trucking, Couriers, and Retailers. NTLA Standards represent a collaborative effort to keep top Couriers ahead of the competitive and regulatory curve based upon the need for common policies and procedures that 1) reduce the risk exposure for Banking and Pharmaceutical customers, and 2) meet the current and future requirements presented by Government Regulatory Agencies. NTLA Certification for Banking and Pharmaceutical Couriers demonstrates a commitment to higher standards through a culture of risk mitigation within the same-day transportation industry. Becoming an NTLA Certified Courier provides proof of that commitment to industry peers and potential clients alike. |
| 10:45 am–11:00 am | Break |
| Noon–1:00 pm | Lunch |
| 3:00 pm–3:15 pm | Break |
| 5:00 pm | Adjournment |
If you have any questions, please contact Heather Williams at Hwilliams@kellencompany.com or 202-785-3298.
